soft power

Measuring the global presence of countries (10): European Union

On the ocassion of the last European Council of 2013, the EU Heads of State and Government discussed on a wide range of topics and also held a strategic debate on Common Security and Defence Policy. If we were to consider the European Union as a country, it would [...]

#IEPG. Midiendo la presencia global de los países (9): España

Continuamos con la séptima entrega de la serie de posts sobre las novedades del ranking del Índice Elcano de Presencia Global 2012, esta vez dedicada a nuestro país. España ocupa el 11º lugar en la clasificación durante toda la última década (13ª PIB y 46.196.276 habitantes en 2012).  Registra [...]

#IEPG. Measuring the global presence of countries (5): the Netherlands

On occasion of the speech of King Willem-Alexander of the Netherlands on 17 September –which declared the end of the Dutch welfare state– and the recent meeting at the Elcano Royal Institute with the Dutch Ambassador to Spain Cornelis van Rij, we continue our series of posts on what’s [...]

La comunicación, clave en la gestión de la imagen

La percepción de los hechos, en muchos casos, no siempre se ajusta a la realidad. Si de lo que se habla es de la imagen que los españoles pensamos que se tiene de nosotros fuera de nuestras fronteras, es decir, si hablamos de percepciones, se comprueba que, en España, [...]

#IEPG. Measuring the global presence of countries (4): Germany

The results of the German legislative elections on 22 September could signal a turning point in the euro crisis. So we’re returning to our series on what’s new on Germany in the IEPG 2012 ranking. The German economy has ranked 2nd in the IEPG since the beginning of the [...]

#IEPG. Measuring the global presence of countries (2): United Kingdom

Following a surge in the past few decades, the UK ranks 3rd in the 2012 IEPG (6th GDP and population of 64,231,000). Since 1990, when it was 5th, it has overtaken Russia, Japan and France. The improvement lies on both the economic and soft dimensions, but mostly on the [...]

#IEPG. Measuring the global presence of countries (1): Russia

On 17 June, we posted that it IS possible to measure the global presence of countries through the Elcano Global Presence Index (IEPG, according to its initials in Spanish) as an index compared to other indexes and indicators and as an analytic tool. As the IEPG’s results for 2012 [...]

¡Es la globalización, estúpido!

Llevo muchos años detrás de la globalización –ella siempre va por delante- tratando de saber a dónde se dirige, pero no hay forma. A pesar de mi celo, cada día me sorprende con algo inesperado y no tengo más remedio que reprocharme: ¡Es la globalización, estúpido! Me lo digo [...]

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