public opinion

Global Spectator, by Andrés Ortega Psychographic advertising: the global battle to sway minds

It’s nothing new. Much indeed was known or suspected: specifically, that by using data from social media it is possible to send and personalise messages –true and otherwise– to reach many millions of individual users (who, even if pseudonymous, are real) or groups of them. Using Facebook data this [...]

Global Spectator, by Andrés Ortega A time of general distrust

Distrust permeates our societies: distrust in governments, in parliaments, in the news media, and even corporations have lost ground in this respect. Trust in senior executives has fallen by 12 percentage points in one year, to 37%, mainly because of the way businesses are perceived and how they treat [...]

Global Spectator, by Andrés Ortega Lessons from the Paris Climate Summit: the inductive global governance

Beyond its specific results –the commitment to limit global warming, to lower global temperature this century to 2 degrees –or even 1.5– above the levels of the pre-industrial era and to make carbon energy a thing of the past–, the Paris Climate Summit (COP21) has given rise to a [...]
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