influence

Present or powerful? A comparison of the Best Countries ranking and the Elcano Global Presence Index

Early this year, U.S. News published the 2018 Best Countries ranking that aims at classifying countries according to how these are perceived in terms of adventure, citizenship, cultural influence, entrepreneurship, heritage, movers, open for business, power and quality of life. Countries’ assessments are made by a selection of 21,117 [...]

On power, presence, heavy and lightweights

Recently, Portland Communications has launched Soft Power 30, an index aiming at classifying countries according to their capacity to ‘softly’ influence others.  By means of “positive attraction and persuasion”, a country may exert soft power through a variety of channels such as engagement (diplomatic network, commitment to global development), [...]

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