GDPR

Global Spectator, by Andrés Ortega Digital sovereignty

The debate about sovereignty has entered the digital realm. At root, sovereignty involves control of one’s own destiny. The Chinese Premier Xi Jinping refers to it when he talks of his goal, announced as long ago as 2015, of turning China into a “cyber superpower”, a “national power in [...]

Global Spectator, by Andrés Ortega Psychographic advertising: the global battle to sway minds

It’s nothing new. Much indeed was known or suspected: specifically, that by using data from social media it is possible to send and personalise messages –true and otherwise– to reach many millions of individual users (who, even if pseudonymous, are real) or groups of them. Using Facebook data this [...]
Real Instituto Elcano - The Elcano Royal Institute | Príncipe de Vergara, 51. 28006 Madrid (España - Spain) | 2012 -2016 | Creative Commons BY-NC-ND 3.0