GDPR

GAIA-X: an opportunity for the European digital sovereignty?

Winston Churchill stated that “it is always wise to look ahead, but difficult to look further than you can see”. Current times praise this quote: we live in a scenario of technological somnambulism, a stage with no total awareness and knowledge about transformation process that technology is producing in [...]

Global Spectator, by Andrés Ortega Digital sovereignty

The debate about sovereignty has entered the digital realm. At root, sovereignty involves control of one’s own destiny. The Chinese Premier Xi Jinping refers to it when he talks of his goal, announced as long ago as 2015, of turning China into a “cyber superpower”, a “national power in [...]

Global Spectator, by Andrés Ortega Psychographic advertising: the global battle to sway minds

It’s nothing new. Much indeed was known or suspected: specifically, that by using data from social media it is possible to send and personalise messages –true and otherwise– to reach many millions of individual users (who, even if pseudonymous, are real) or groups of them. Using Facebook data this [...]

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